Branding Services
Ethos Ink is a boutique marketing and branding agency based in sunny San Diego, California. From strategic branding and integrated marketing campaigns to market research and consumer trend insights — we help brands cut through the static.
Brand Services
Build a disruptive brand that changes the game with our full-suite of best-in-class branding services.
Brand Strategy & Design
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Plant your flag. Whether building a brand from scratch, repositioning or rebranding, we help you cut through the static by establishing an authentic brand identity and market position.
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Speak with intent. We use consumer insights and internal interviews to capture the essence of your brand, then turn that into messaging guidelines that help you hit all the right notes with your target audience.
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Bring your brand to life. Connect your visual identity to your brand ethos with design systems and brand guidelines that help you consistently convey an intentional look and feel.
Campaign Strategy
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Good brand campaigns start with hard facts. To give your campaigns a compass, we interview internal decision-makers, dive into market research and analyze your in-house data to ensure every campaign is strategically sound.
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Only 5% of products launch successfully. [Harvard Business School]. Our team knows the dos and don'ts of product positioning and launches so you can avoid common product launch pitfalls.
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Tell your story in a clever, honest, authentic way with the help of our team of storytelling savants. From product launches to celebrity partnerships — cut through the static.
Research & Insights
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We use qualitative research with quantitative data insights to help you better understand industry trends and the competitive landscape. The goal? To give you a playbook that enables you to make informed decisions.
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Active listening at scale. We analyze your in-house data, conduct customer interviews and analyze consumer insights to help you know your target audiences more intimately and speak to them with intent.
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Know your enemy. We conduct a comprehensive 360 analysis of your primary competitors, giving you a window into their strategy, content and revenue-driving tactics.
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Track your brand affinity. We use social sentiment tools and performance marketing analytics to help you track how your brand is perceived through the eyes of the consumer.
Public Relations [PR]
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Amplify your awareness. From celebrities and ambassadors to brands with a relevant target audience, we help your brand connect with the right dance partners to reach new audiences.
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Big product launch coming up? We write and syndicate on-brand press releases that increase your brand's press coverage, visibility and SEO backlinks.
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Get consistent coverage. Our public relations experts help you build ongoing strategic relationships with on-brand media outlets and personalities.
Industries
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eCommerce & D2C Brands
Selling online? From broadly syndicated press releases to brand books that break the mold, we help eCommerce brands boost their brand equity.
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Healthcare & Telehealth
Compliance concerns? We've helped healthcare and telehealth brands create processes and content strategies that adhere to HIPAA rules.
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Clothing & Apparel
Apparel industry trends move quickly. From athletic apparel retailers to fashion-forward labels, we've helped textile brands stay in vogue with agile brand strategies.
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Health & Wellness
From holistic supplement retailers to fully-prepared meal delivery services, we help healthy lifestyle brands evolve as new research enters the news cycle, reshaping the wants and needs of consumers.
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Consumer Packaged Goods [CPG]
In CPG, branding is essential to compete. From clean skincare brands to protein powder brands, we know how to reach and engage your target audience.
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Gyms & Fitness Equipment
Need a branding agency with fitness industry experience? Good news — we have countless reps getting fitness brands into great shape, from workout equipment brands to gym clothing brands.
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Alcohol & Nicotine Pouch Brands
From tequila brands to companies that sell nicotine pouches online, industry regulations can be constricting. With an eye for detail, our in-house branding experts know how to grow your brand responsibly.
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Local Businesses
Own a storefront or chain of restaurants? Elevating your visual identity and fine-tuning your brand strategy can help professionalize your business and optimize your performance marketing results.
Book a Free Consultation
Want to learn more about our branding services? Schedule a free consult with an account strategist to find out how we can bring your brand to life.
FAQs
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We are a full-stack marketing agency specializing in SEO, social media marketing, CRM, copywriting, graphic design, web design, content marketing, brand marketing and creative production.
Contact us to learn more about our full slate of marketing strategy and content services.
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Yes — we always provide our clients with reports and user-friendly reporting tools. We also train your internal staff so you can monitor performance without our assistance.
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Our local SEO agency in San Diego is based in Carlsbad, CA, just 30 miles north of Downtown San Diego.
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Our team of experts has a wide-range of experience working for small business and enterprise companies alike.
We also specialize in direct-to-consumer [D2C], eCommerce and subscription-based services and work with a variety of brands across different industries, including:
Health & Wellness
Clothing & Apparel
Healthcare & Telehealth
Consumer Packaged Goods [CPG]
Fitness Equipment & Services
Tobacco Alternatives & Regulated Industries
And more!
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Market research uses economic trends and consumer behaviors to confirm and improve your business idea and brand positioning. [U.S. Small Business Administration]