OUR WORK

OUR WORK

Fabletics-Logo-Black-Background
Factor-Meals-Logo-Black-Background
Hemlock-Hats-Logo-Black-Background
Black-Buffalo-Tobacco-Alternative-Black-Background
Rugiet logo with white text and black background
Logo of "SPINNING" with a stylized figure in motion, on a black background.
Fabletics logo with stylized "F" symbol and brand name in white text on a black background.

Fabletics is an activewear brand co-founded by Kate Hudson with a focus on style and performance. Fabletics offers a wide range of workout gear for men and women of all shapes and sizes. They offer a monthly VIP membership program that's best known for it's exceptional value.

The One COLLECTION

Function:
Brand Marketing

Type:
360 Marketing Campaign

Target Audience

  • Fabletics VIPs & Leads

  • Men Age 24 to 38

Products:
The One Short, The One Pant

Tagline:
Always be Ready

Hero Copy:

Introducing the One Collection. Designed with versatility in mind, this do-it-all style is second to none.

Internal Brief

At Fabletics, we design products that help you look and feel your best, no matter where the day takes you.

Last year, we launched The One Short with that simple concept in mind. Loaded up with quick-dry fabric, a tactical towel loop, anti-stink tech, multiple inseams, and secure zip pockets.

Needless to say, it quickly became a fan-favorite. After much acclaim, we decided to take everything we’d done well and apply it to a new and expanded ecosystem.

We call it The One Collection.

Beginning this April, this expanded collection will include two new products, including a lined version of The One Short and the brand-new The One Jogger.

Person in teal pants and white sneakers doing a knee stretch in front of a colorful background.
Man wearing coral swim trunks with phone in pocket and blue compression liner.
Factor wordmark logo with white text

Healthy eating is hard. But food has the biggest impact on your health and wellness. Enter Factor — the no-hassle, no-hype prepared meal delivery brand that takes the guesswork out of eating right.

CulinarY Tour

Functions

  • Brand Marketing

  • CRM

  • Product Marketing

Type:
CRM Campaign

Offer:
$90 Off / First 3 Weeks

Target Audiences:

  • Leads

  • Cancelled Customers

Products:
Factor recipes with a distinct geographic identity.

Promotional flyer offering $90 off first three orders with images and descriptions of Italian-inspired dishes like Pesto Salmon, Grilled Chicken Vesuvio, and Parmesan Pesto Chicken. Features a Venice canal image with offer details and call-to-action to "Get Started."
Promotional flyer for Mexican meals featuring a beach background. Offers $90 off the first three orders. Dishes include Green Chile Enchilada Bowl, Spicy Turkey Poblano Bowl, and Pork Al Pastor, with descriptions of ingredients and discounts.
Idyllic Indian Cuisine advertisement offering $90 off first three orders, featuring a shrimp and vegetable curry dish with riced cauliflower.
Promotional flyer for a French culinary offer with a Paris backdrop, featuring a ratatouille dish, highlighting a $90 discount on first three orders. Includes Eiffel Tower image, meal details, and "Get Started" buttons.
Stylized text "A HEMLOCK" in white on a black background with a geometric arrow design.

Connection through craft and care. Since 2016, Hemlock Hat Co. has set the standard for quality headwear. From ballcaps to premium straw fedoras, their artisan-crafted headwear offers unmatched style and sun protection.

Fall under the brim

Function:
Brand Marketing

Type:
360 Marketing Campaign

Target Audiences:

  • Leads

  • Return Customers

  • Men & Women Age 24 to 45

Products:

  • Baseball Hats

  • Bucket Hats

  • Beanies

  • Premium Straw Hats

Internal Brief:
Fall is often understated and overlooked.

While summer BBQs and tropical vacations get all the shine, there’s something special about slowing down every autumn.

It’s steady. It’s serene. 

And like a tree losing leaves to conserve energy, it’s nature’s way of telling us to slow down.

This autumn, we’re leaning into the mellow feels of fall with a drop that’s easy to love, but doesn’t demand attention.

Don’t overflow your glass this autumn. Embrace easy and Fall Under The Brim, with Hemlock Hat Co.

Person wearing a hat and denim jacket outdoors in a field.
A person wearing a black beanie and a striped shirt is sitting on a red wooden structure outdoors.
Brown cowboy hat on wooden fence with blurred natural background.
Two people outdoors in casual attire, leaning on a fallen tree. The woman is wearing a puffer jacket, leggings, boots, and a cap, pointing ahead. The man is in a vest, long-sleeve shirt, pants, and a cap, holding onto a branch.
Woman in red sweater and white overalls smiling, pulling a beanie over her eyes, in front of a wooden wall.
Two beanies, one beige and one red, on a bed of pinecones.
Man wearing green quilted jacket and baseball cap outdoors
Brown tweed baseball cap with "hemlock" logo on rocky surface with moss and lichens.
"Black Buffalo Tobacco Alternative" text in bold, stylized font on black background.

Black Buffalo is an award-winning provider of smokeless tobacco alternatives available across the United States. The Company's products can be found in over 12,000 leading convenience stores and smoke shops nationwide.

Coming Soon

The word 'RUGIET' in bold white uppercase letters on a black background.

Rugiet is a leading telehealth provider specializing in men's sexual health and wellness. They offer free online consultations with board-certified medical professionals and doctor-approved sexual health treatments for erectile dysfunction (ED) and premature ejaculation — all without entering a doctor's office.

Coming Soon

Logo of Spinning with stylized cyclist.

Bring the studio home with the original connected bike experience! Born on the road, raised in the studio and made for your home, Spinning® bikes and subscriptions help you bring the power of Spinning® home.

Coming Soon